Consumer Health Data Privacy Policy

Consumer Health Data Privacy Notice

This Consumer Health Data Privacy Notice ("Notice") describes how Luvita collects, uses, shares, and protects your consumer health data. This Notice supplements our general Privacy Policy and applies specifically to health-related information.

We are committed to protecting the privacy and security of your health information in accordance with applicable laws and regulations, including state consumer health data privacy laws.

What is Consumer Health Data

Consumer health data includes personal information that is linked or reasonably linkable to a consumer and that identifies the consumer's past, present, or future physical or mental health status.

How We Collect Health Data

We may collect consumer health data through various means:

• Information you provide directly through our platform
• Health assessments, surveys, and questionnaires
• Integration with health apps and wearable devices
• Healthcare provider integrations (with your consent)
• Third-party health data sources (with your authorization)

How We Use Your Health Data

We use your consumer health data for the following purposes:

• Providing personalized health and wellness services
• Health monitoring and progress tracking
• Generating health insights and recommendations
• Facilitating communication with healthcare providers
• Improving our health-related services and features
• Research and analytics (in aggregated, de-identified form)
• Compliance with legal and regulatory requirements

Sharing of Health Data

We do not sell your consumer health data. We may share your health data in the following limited circumstances:

Your Rights Regarding Health Data

You have specific rights regarding your consumer health data:

• Right to Know: Request information about how we collect and use your health data
• Right to Access: Request a copy of your health data we maintain
• Right to Delete: Request deletion of your health data (subject to legal exceptions)
• Right to Correct: Request correction of inaccurate health data
• Right to Withdraw Consent: Withdraw consent for specific uses of your health data
• Right to Non-Discrimination: Not be discriminated against for exercising your rights

Data Security and Protection

We implement robust security measures to protect your consumer health data:

• End-to-end encryption for data transmission and storage
• Multi-factor authentication and access controls
• Regular security audits and vulnerability assessments
• Employee training on health data privacy and security
• Incident response procedures for data breaches
• Compliance with healthcare security standards (HIPAA, HITECH)

Data Retention

We retain your consumer health data only as long as necessary for the purposes outlined in this Notice, unless a longer retention period is required or permitted by law.

When we no longer need your health data, we will securely delete or de-identify it in accordance with our data retention policies and applicable legal requirements.

Children's Health Data

We do not knowingly collect consumer health data from children under 13 years of age without verifiable parental consent. If we learn that we have collected health data from a child under 13 without consent, we will delete that information promptly.

How to Exercise Your Rights

To exercise any of your rights regarding your consumer health data, please contact us using the information provided below. We will respond to your request within the timeframe required by applicable law.

Contact Information

If you have questions about this Consumer Health Data Privacy Notice, please contact us: